Increased Traffic
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
ROI (return on investment)
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment.
Cost effectiveness
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
Higher brand credibility
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat.
Brand Awareness
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.
